Brand safety has grown, from a term used almost exclusively by marketers to a regular topic of conversation around all the players in the digital ecosystem.
This is due, in part, to increasing media coverage around brand safety failures. It makes an interesting story: for example, there was this advertisement for a Muslim singles dating app running alongside a YouTube video report on anti-Islam protests in Europe.
However, just because people are talking about it, doesn’t mean that everyone is clear on brand safety. In fact, it might be time to get down to the reality of brand safety by clearing up some myths and misconceptions including what exactly brand safety means, who is responsible for it, and what can be done to protect it.